At Gentle Fawn, design and feeling go hand in hand. We make pieces women reach for again and again, and behind every collection is a brand experience that should feel just as considered. We're looking for a Director of Marketing + Ecommerce to own that experience end to end: the strategy, the storytelling, the numbers, and the people who make it all happen.

This is a true leadership seat. You'll partner closely with our CEO and Creative Director, shape brand and revenue strategy across ecommerce and wholesale, and build a marketing team that does its best work. If you love the rare mix of creative instinct and commercial rigor, the kind of leader who can debate a campaign concept in the
morning and a revenue forecast in the afternoon…keep reading.

REPORTS TO: Creative Director + CEO

LOCATION: Gentle Fawn HQ

TO APPLY: Email your resume and cover letter to larissa@gentlefawn.com with the subject line: “Director, Marketing and Ecommerce Application – YOUR FIRST AND LASTNAME”


RESPONSIBILITIES:

Leadership

• Lead, mentor, and develop the Marketing & Ecommerce team, fostering a collaborative and high performing culture.
• Recruit, hire, onboard, and manage department team members.
• Establish team goals, KPIs, and performance expectations.
• Manage departmental resources, priorities, and external agency relationships.
• Facilitate department and cross functional meetings to ensure alignment and accountability.
• Contribute as a member of the leadership team, supporting company-wide initiatives and strategic decision-making.

Strategy, Planning & Performance:

• Develop and execute the annual Marketing & Ecommerce strategy in alignment with company objectives.
• Establish departmental goals, budgets, forecasts, and key performance indicators.
• Lead ecommerce revenue forecasting and seasonal sales + inventory planning.
• Oversee business reporting, performance analysis, and executive presentations.
• Monitor marketing and ecommerce performance, identifying opportunities to drive growth and support company objectives.
• Review ecommerce inventory investments in partnership with the Ecommerce Manager and CEO. Brand, Creative & Marketing
• Lead the overall brand and marketing strategy alongside the Creative Director.
• Oversee integrated marketing campaigns across ecommerce and wholesale channels.
• Direct seasonal campaign development, brand storytelling, and creative production.
• Provide final approval on creative assets, influencer partnerships, social media strategy, email marketing direction, and key marketing initiatives.
• Ensure all marketing and creative output aligns with brand standards and business objectives.
  

Ecommerce & Customer Experience

• Provide strategic oversight of the ecommerce business, ensuring alignment with revenue and customer experience goals.
• Partner with the Ecommerce Manager to identify growth opportunities, including ecommerce-exclusive products and website enhancements.
• Approve major website initiatives, merchandising strategies, and customer experience improvements.
• Ensure the ecommerce channel supports broader business objectives and delivers an exceptional customer experience.

Wholesale Marketing

• Lead seasonal wholesale marketing planning in partnership with the Director of Sales.
• Oversee the development of wholesale marketing materials, including sales tools, campaign assets, and launch materials.
• Coordinate cross-functional timelines to support successful seasonal wholesale launches.
• Approve wholesale marketing assets alongside the Creative Director.

QUALIFICATIONS

• 8+ years of progressive experience in marketing, ecommerce, or brand leadership, with at least 3 years leading high-performing teams.
• Proven experience developing and executing integrated marketing strategies that drive brand growth and business performance.
• Strong understanding of ecommerce, digital marketing, customer acquisition, retention, merchandising, and customer experience.
• Experience leading cross-functional initiatives and collaborating with creative, sales, ecommerce, operations, and executive leadership teams.
• Demonstrated ability to develop budgets, forecasts, business plans, and performance reporting using data to inform strategic decisions.
• Strong commercial acumen with experience balancing brand objectives and revenue growth.
• Excellent leadership, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Passion for building and developing teams through coaching, mentorship, and accountability.
• Highly organized, proactive, and solutions-oriented with exceptional attention to detail.
• Bachelor's degree in Marketing, Business, Commerce, Communications, or a related field is preferred.
• Experience with Shopify, Klaviyo, Google Analysis, Meta Ads Manager, and modern ecommerce technology platforms.
• Experience managing agency, influencer, PR, and creative production relationships.
• Experience within the fashion, apparel, lifestyle, or consumer goods industry is an asset.
  
  

Gentle Fawn is looking for a Female Fit model. This is a part time casual position, and the hours depend on the time of year. Hours must be FLEXIBLE and available during business hours 9:30am-5pm, Tuesday-Friday. Fit sessions usually last from 3-7 hours as needed.

This position requires you to provide feedback on fit, comfort and movement to assist our Designers and Product Developers in developing well-fitting styles that are appropriate for our customers.

Please note there is NO catalogue or print work involved with this position.

Ideal Candidate

• Ability to stand for long periods of time while maintaining good posture
• Must be comfortable with fitting garments in front of a group of people.
• Commenting on fit of garment from a customer’s point of view of comfort
• Available for flexible working hours

Measurement of Requirements:

• Standard Size 4 (Small)
• Height- 5'6” - 5'8"
• Bust: 32C (34.5")
• Waist: 27.5"
• Low Hip: 37.5"
• Inseam: 31"

If you would like to apply for this position, please email: julia@gentlefawn.com
Please provide the following in your email:

1. A simple full-length photo (front, side, back view) in a tank top and leggings
2. Your exact measurements for each area listed above
3. Your availability from Tuesday - Friday

Gentle Fawn is looking for a Female Fit model. This is a part time casual position, and the hours depend on the time of year. Hours must be FLEXIBLE and available during business hours 9:30am-5pm, Tuesday-Friday. Fit sessions usually last from 3-7 hours as needed.

This position requires you to provide feedback on fit, comfort and movement to assist our Designers and Product Developers in developing well-fitting styles that are appropriate for our customers.

Please note there is NO catalogue or print work involved with this position.

Ideal Candidate

• Ability to stand for long periods of time while maintaining good posture
• Must be comfortable with fitting garments in front of a group of people.
• Commenting on fit of garment from a customer’s point of view of comfort
• Available for flexible working hours

Measurement of Requirements:

• Standard Size 12 (X-Large)
• Height- 5'6” - 5'8"
• Bust: 40.5"
• Waist: 33.5"
• Hip: 43.5"

If you would like to apply for this position, please email: julia@gentlefawn.com
Please provide the following in your email:

1. A simple full-length photo (front, side, back view) in a tank top and leggings
2. Your exact measurements for each area listed above
3. Your availability from Tuesday - Friday