airplane shot

Behind the Scenes: Summer '25 Campaign Shoot

Join the Gentle Fawn team as we head to paradise to shoot our Summer 2025 collection campaign. From sun-soaked locations to golden hour magic, here's a peek at how it all came together.

Day 1: Touchdown in Paradise

airplane wing over ocean

After a long travel day (multiple time zones, a few power naps, and some serious in-flight playlists), the team finally arrives. Even though it's night, we can already tell - it's going to be the perfect backdrop for this campaign.

palm tree
standing with luggage

Day 2: Fuel, Prep & Go Time

First things first, a much-needed coffee run to beat the jet lag and fuel up for the shoot day ahead.

morning coffee run

Once fully caffeinated, it’s straight to location #1 - a tucked-away slice of paradise where every corner feels like a postcard. Production kicks off without a hitch. The sun is on our side, the styling is spot on, and the mood is effortless. 

behind the scenes shots

After the shoot wraps, we toast to a successful first day with a glass of vino and front-row seats to a breathtaking sunset.

glass of wine
sunset

Day 3: Another Day, Another Dreamy Location

Rise and grind - its another early morning. Today's prep includes last-minute packing, some quick admin (because even in paradise, there are emails), and a breakfast run that hits the spot.

scenes from a photoshoot

We arrive at location #2, and its pure magic. A stunning beachfront spot where the sounds of waves sets the perfect rhythm for the day. Just as we begin, we get a few unexpected guests who couldn't resist getting in some shots! 

As the sun dips low, painting the sky in shades of gold and blush, the team captures every ounce of that golden-hour glow.

photoshoot behind the scenes
photoshoot behind the scenes

Day 4: Homeward Bound

Just like that, it's time to pack up and head home! 


Until the next shoot...

standing at a mirror with luggage

Read More

Back to blog