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We are incredibly honoured to share that Co-Founder and CEO, Carla Hogg, was recently featured in ELLE Canada in a story highlighting her journey, creative vision, and the evolution of Gentle Fawn.
"I believe every woman deserves to feel confident, effortless and genuinely fashionable, and that's what we have set out to deliver from day one."
Since the beginning, Gentle Fawn has been rooted in the idea that getting dressed should feel easy. We’ve always focused on creating elevated everyday pieces that women can return to season after season. Timeless styles designed with versatility, comfort, and longevity in mind.
"The Gentle Fawn customer has a busy life. She wants clothes that she's going to gravitate to in her closet and wear multiple times because she can rely on them"
As we’ve grown, our values have remained the same. Every collection continues to reflect our commitment to thoughtful design, quality craftsmanship, and creating clothing that feels as good as it looks. From soft knits and effortless essentials to feminine silhouettes and modern tailoring, each piece is designed to become part of an essential wardrobe.
The ELLE Canada article beautifully captured not only Carla’s creative perspective, but also the journey of Gentle Fawn as a brand. It was an opportunity to reflect on how far we’ve come while staying true to the vision that started it all.
"As a female entrepreneur, I feel a real responsibility to show other women what is possible, whether they want to build a fashion brand or pursue any dream in any industry."
Most importantly, moments like this remind us how grateful we are for the incredible community that continues to support Gentle Fawn. From our loyal customers and retail partners to our talented team, we wouldn’t be here without the people who have believed in our brand throughout the years.
We’re also excited to highlight the looks Carla wore throughout the feature, outfits that truly reflect the effortless, modern aesthetic that defines Gentle Fawn today. Each look showcases the versatility and ease that continue to inspire every collection we create.
The Crawford Tank and Arlo Pant
The Gemini Top and Cassia Skirt
The Jensen Pullover and Camille Pant
Read More
Show off your favourite Gentle Fawn looks by using our hashtag and you could be featured on our gallery.